It is not an exaggeration when someone says that Social Media is the best source of Marketing in the current time. While the some may disagree, the many of those naysayers have moved with the current times, and along with the current generation that thrives on Social Media there are ample reasons to believe that Social Media is currently the best source of Marketing. 8 of the (many) reasons are listed below:
1) Social Media Marketing is a Display of Authenticity
Social Media helps businesses in carving their niche, in displaying their product in the fashion that they want, as opposed to the try generic posters that are used by businesses or offline promotion. This way, even the customers start to relate a product with the brand and business they remember, instilling in them a feeling of loyalty towards the brand.
2) Use of experts
Social Media can be used by businesses to help promote their product with the help of experts. A product supported by a Social Media Influencer is a prime example of exemplary Social Media Marketing.
3) Understand the audience
The various tools available on Social Media allow experts as well as newcomers in gaining an understanding of their target audience. Even those who do not have any idea of how to use these tools can gain the services of organizations like Social Spil to understand the behavior of their consumers, by reading the tweets, the status updates, and more, the business gain a better idea about a potential customers’ interests, his/her hobbies, their preferences and what kind of products they look for and want to buy.
4) Relationship with Customers through Social Media
A business which is active on Social Media, and interacts regularly with its’ customers, builds an unbreakable bond with these customers. By answering questions, responding to queries and even sharing with customers the content that is relevant to them, and also by sharing interests with the customer.
5) Instagram Marketing
Instagram is a major part of the Social Media Marketing segment, as it contains a greater number of potential shoppers than any other Social Media platform. Shoppers turn to Social Media because they want to experience the different visuals of what they want, to make a purchase decision. The businesses that run their Instagram Marketing properly, cater to the wishes of Instagrammers, by providing them with the relevant ads and hashtags to build bonds with these shoppers and have them follow the business on Instagram, thus ensuring the growth of the business on Instagram while also amassing substantial profits from Instagram Sales.
6) Customer Service
Social Media is a vast platform. Here, there is an abundance of customers who are looking for their desired products among the sea of thousands if not millions. When a business brings these people towards them, the business can provide various promotions and offers to these shoppers to build relationships and gain their following. This following is substantially more loyal as long as the business caters to the interest of the customer. That’s because the customer can give direct feedback to the business, and since businesses have experts who help with maintaining the feedback system, no complains and suggestions of customers go unheard, making the customer happier.
7) Organic Growth through Social Media Marketing
When a business shows Instagram Growth, its potential becomes higher and higher. A carefully cultivated and maintained an Instagram presence, along with the Social Media presence on other platforms, is the key to Social Media Marketing, and with the growth in Social Media Marketing, the overall scenario of Online Marketing itself shows significant growth. This Organic Growth, built with the help of the initial help of experts such as those from Social Spil, and then consequently, building relationships with the customer base, is beneficial for the business involved since it does not show any adverse effects and has the potential to truly reach high.
8) Stable Industrial Presence
One various Social Media Platforms, whether they are Facebook, Quora, Instagram, Twitter, or any other, responding to queries and answering questions leads to businesses establishing a stable presence in their field. With time, these queries and answers start appearing on other Social Media Channels, as well as start getting displayed when people make similar searches through search engines. This sort of passive strategy in Social Media Marketing truly benefits the business involved, especially when these answers get shared and retweeted and thus, become open to a wider audience.
Starting an Online Business is not an easy job. There are a lot of things that need to be kept in mind while venturing online, and although Social Spil provides the solutions and services to a lot of things for businesses, here are some tips that will also help business transition to the digital:
1) Creating a business plan
It is imperative that a business plan is created before thinking of going online. The business plan does not need to be absolute, and if fact should be able to be changed, but the basic premise, consisting of the field of work as well as the ideas for gaining success should be thought of already.
2) Understanding the market
The person(s) involved should do a substantial amount of research on the market, to understand, as to where they are going to launch their product, and who is going to compete with them in this market.
3) Understanding the customers for Online Businesses
Not just the market, but there is the need to research the demographics, in order to determine their target audience. Along with that, research should be done on the feedback their target segment has provided on various Social Media platforms regarding products similar to their own. For people just entering into the Online Business, there is a need for experts to help them with this research, expert with skills and experience in Social Media Marketing, to understand their target audience better. Social Spil provides a similar service to these businesses to help them with the process.
4) Becoming the solution
Business ideas that aim at solving an existing problem, instead of creating something new, sell better because they already have a target and a goal in mind. The problem may be big or small, but with the help of Social Media Management, the business idea can reach to the root cause(s) of the problem, in a way that will also connect the business with the people who are using social media and trying to tackle the same problem by themselves.
5) Being aware of the costs
When starting with an online business, some costs are involved, that may be similar to offline businesses in most cases, but are fundamentally different in others. Online businesses don’t need physical space, but they do need storage space online, which does not come without its own cost. In addition to that, there are the costs of buying a domain name as well as the location of the site, along with hiring experts, whether they are in the technical or the sales field, to help with creating and setting up the website, or the various profiles on Social Media Pages. There is also the cost of advertising and maintenance for the website. The person(s) involved should have an approximate idea of the cost involved.
6) Advertising for Online Businesses
Online businesses need advertising on various social media platforms. For that, experts in Social Media Management and Social Media Marketing are needed, from services such as the Social Spil, which provide experts who help business in setting up their online presence as well as help with the initial Online Sales, so that Organic Growth can be achieved by businesses in due time.
7) Using Social Media
Social Media can be used correctly to get the best results, or it can be used without thought, which might even hamper the business irreversibly. This means that businesses need to learn how to handle Social Media to sell their product. Social Spil provides the knowledge as well as the guidance to learn things and to avoid the initial hardships faced by many businesses while readying them for the future challenges that they will face while handling Social Media Marketing.
8) Social Media Marketing for Online Businesses
Social Media Marketing, especially Instagram marketing, helps businesses in making profit through Online Sales since a significant portion of Social Media Sales comes from Instagram. A gradual expansion of reaching and business on Instagram, making full use of the skills obtained through services such as Social Spil, helps businesses aim for not only sustenance on Instagram, but also Instagram Growth.
9) Instagram Growth
All the businesses that delve in Social Media, end up with the target of achieving Instagram Growth, by expanding their follower base and expanding upon their reach, to make more Online Sales through Instagram
10) Preparing the email list
Apart from Social Media, there is also the traditional email list that is used by most, if not all businesses. These email lists help businesses in keeping in touch with other businesses as well as client bases which do not frequent the Social Media or prefer the more traditional approach of sending and receiving regular emails for updates and business exchanges.
Instagram Marketing is neither simple nor is it easy. A lot of thought goes into making Instagram Marketing the biggest aspect of Social Media Marketing, and in turn, gathers the best customers and the most profits out of Instagram Sales. This means that there is always a list of things, discovered through trial and error, that a business needs to keep in mind to promote Instagram Growth of themselves, while at the same time avoiding all of the pitfalls that come while doing business on Instagram. Lets’ take a look at this series of Do’s and Don’ts:
1) Instagram Marketing and Regular Posting
On an Instagram business account, regular posts are a must to create a brand presence and expand the reach of the business. A semi-active, or an inactive Instagram account makes customers think that the business is not putting forth the effort, and as such, it is even worse than the total absence of an account.
2) Consistency in the look
The Instagram page needs creativity and uniqueness, but that doesn’t mean that it can move between themes and topics. Consistency is needed, one which ascribes to a particular aesthetic, because customers who have visited the Instagram page expect a certain visual while scrolling. Social Spil helps in getting into the research and determining the best aesthetic.
3) Including followers in promotions and events
For the business to show Instagram Growth, their followers need to feel that they are a part of the business. Getting them involved in various events with prizes, or running contests over Instagram posts for them, helps in promoting Instagram Growth, and increases the chances of more followers opting to buy from the business.
4) Instagram Stories
Instagram Stories act as a change to the page, showing new and creative ideas, interacting with the followers directly, and in helping to push new changes and developments for the business. The more important parts of Instagram Stories can be ably handled by making use of Social Spil to determine the best content to share with the followers.
5) Using the hashtags
There is no certain limit to the hashtags that a business uses. While sometimes these seem a bit too much, but if used with the help of something like Social Spil to use the most appropriate, descriptive, and appealing hashtags, Instagram Marketing gives great dividends. A proper description of a product with hashtags not only interests the customers but clicking on these hashtags brings the customers to even more products of the business.
1) Don’t use Instagram Marketing for promotion only
Instagram Growth is directly linked to how much people relate to a page. If there are too many posts of the products, then only most regular and loyal shoppers will remain attached to the page. Instead of spamming new products every hour, the businesses need to consult with a service such as Social Spil, to add a more human element to the page, adding stories, and sharing among users.
2) Don’t forget captions and don’t spam hashtags
These two go hand in hand. If a great Instagram post doesn’t have a good enough caption on it, then it might as well not be there. People first look at the caption to get a fair idea of the product and then they look at the hashtags. The absence of a caption sometimes leads to the followers leaving the page without even browsing the hashtags. Similarly, while as stated above, there is no actual limit to using the hashtags, they have to be relevant and relating to the message that is being conveyed, whether it is a message about the business, a message about the product, or even a social message. Just spamming hashtags – a technique that is never recommended by Social Spil and can even be prevented by taking the help of their services – is likely to result in people treating the Instagram Page as spam, and the Instagram Growth quickly becoming negative. This leads to many businesses giving up on getting any Instagram Sales, and washing their hands off of Instagram Marketing and sometimes, even the whole Social Media Marketing, missing out on a majority of their sales.
3) Not addressing feedback from Instagram Marketing
Sometimes, the businesses go along with their planned marketing strategy, irrespective of the feedback, and critiques that they receive from their customers and followers. This leads to the businesses moving away from their target audience resulting in a negative Instagram Growth and decline in Instagram Sales. This pitfall is also avoidable to a large extent, by making use of Social Spil to create a system that helps in taking invaluable feedbacks and integrating them into the business.
With the shift of the general populace towards digital, it has become mandatory for any business or individual to not only maintain their Online Presence but also keep on boosting it. Boosting one’s Online Presence is no easy task. With the number of Social Media platforms involved, including but not limited to Instagram, Facebook, and Twitter, one mustn’t just jump into this boosting process without any sort of planning. Especially when it comes to Instagram Marketing, as compared to other Social Media Marketing, it is essential to gain a better understanding of Digital Marketing as a whole. While many people start by trying to figure out Digital Marketing by themselves, it is more or less a trial and error process, where the people try and implement something to see if it works or not. This process may lead to results, but it is neither efficient nor is it very fast. On top of that, sometimes a step in the wrong direction is enough to hamper the entire progress made till that point. That is why, people and businesses have started to prefer taking the help of companies and organizations that are directly involved with Digital Marketing, and which have already gone through the whole testing phase and as such, now understand how things work in the Digital.
Social Spil is one such organization that helps individuals and organizations alike in this Digital Marketing process. When it comes to boosting your overall business with the help of Digital Marketing, or maybe diving into individual Social Media Marketing or Instagram Marketing, Social Spil provides the services of experts and the necessary tools that help the business or the individual. Social Spil not only provides the services required for all kinds of Digital Marketing, but it also aims to teach the individuals or businesses involved, the process of starting and boosting their Online Presence. Sometimes, the process is a bit generic, maybe because the person(s) or business(s) involved are fairly new and are just putting their foundation on the digital platform. Other times, these entities need a guide and support, when for one reason or another, their Instagram Marketing or Social Media Marketing takes a dip and starts to stagnate. Social Spil also offers its services to these entities, when their result is specific and requires in-depth analysis and study of their cases. Not only this, but Social Spil also helps businesses that are already fairly successful digitally, by helping them avoid the pitfalls that they are bound to face in the near or far future. In this way, Social Spil shows its worth to businesses which are at different stages of creating and boosting their Online Presence, making stagnating businesses rise and rising businesses rise even higher.
After getting boosts to their Online Presence with the help of Social Spil, businesses can flourish further, by marketing their products on Instagram in a way that would get them the most viewers, on Facebook in ways that would get them the most clicks on their pages, and on Twitter in ways that would get them the most re-tweets, to support their business. While all of this sounds fairly simple, it isn’t a short or easy process, and as such, business which takes the help of organizations such as Social Spil benefit a lot from it, as compared to others who try and make their own without the experience, the methodologies and the tools required for such. Social Spil helps them in creating their values for their products and services and then making sure that the product(s) or service(s) offered by the business seamlessly integrate with their Digital Marketing to ensure maximum benefit and profits.
In conclusion, Online Presence is the next ‘in’ thing when it comes to the future of marketing, and as such, creating an Online Presence and boosting it to make the best use of Digital Marketing, or more specifically Social Media Marketing (and its’ most important and popular component, Instagram Marketing), is a job that requires a trainer and a guide. In this case, Social Spil acts as the trainer who puts people on the right path and helps them achieve success in their path.
Building Brand Authenticity online, as compared to just building it offline, is a must for businesses to flourish at present. Since the potential customers for business are present in a huge amount, the businesses must maintain and build a relationship. It should be based on mutual trust and understanding with the customers. Otherwise, the customers may find another business to get their needs met. There is always an abundance of various types of businesses present online. Here are some tips for businesses that will help build up the authenticity of their brand on the digital platform.
1) Keep it real
Real and authentic brand names should be used for social media marketing. Avoid making customers goes through multiple vague forms or send emails to ‘info@’ or similar accounts. It adversely affects the Customer’s Trust in the business. Social Spil helps businesses in this process, by helping them put the best foot forward. Whether it be by helping display a professional photo of the business or the product on their social media accounts. Businesses should always make interaction more intimate and authentic.
2) Respect the customers’ privacy
3) Maintaining a relationship with the customers
To build and boost their Brand Authenticity, the businesses need to maintain this relationship by engaging their customers. It can be done through offers, news updates, and interesting titbits. It can be about the upcoming services and products they are providing. Social Spil assists here by streamlining this process. Appropriate information is sent to customers, based on their initial interaction and the interests. It is essential to understand the interest they show in the business’s products.
4) Take the customers’ and critiques’ reviews
Businesses need to build a system that takes in the reviews and suggestions of their customers and various critiques, highlighting the helpful suggestions and the ones which were implemented to better their product. When customers feel that they are making a difference and helping a product, they continue to use it, if not only for the product but also because they were part of getting the product to its current state.
5) Enhance their social presence
Social Spil is a huge help in this process. Whether it is helping with creating a good Social Media Marketing platform, or if it is about interaction with their customers to build the Customer Trust, businesses, more often then not, need a guide that helps them through the process of increasing their Online Sales, that is directly linked to Online Marketing, and more importantly, Social Media Marketing. Social Spil helps make the transition from offline to online, smoother than normal, thus enabling businesses to create an Online Presence and building Brand Authenticity, more quickly than would be possible just to be themselves.
6) Create a following to establish Brand Authenticity
Through Youtube, Quora, Facebook, Instagram, and through their website, the business can and should create content that is valued and appreciated by their customers and potential customers. When people see for themselves that the business is actively involved in taking care of their customers and that the business values their opinions, not only in helping better their product but also in providing better services to the customers, the customers tend to follow the business at various Social Media Platforms.
Tweeting the right tweets, posting right Instagram stories, posting the best videos and so much more helps in enhancing a customers’ view of the company, and Social Spil helps in managing all of these Social media platforms in tandem so that the Online Sales from any one platform does not stay back or rush ahead of its contemporaries and create long term issues for the Brand Authenticity of the business. Social Spil also helps adjust the business so that the content they post never gets them at an impasse with the customers.
When establishing a business on the digital platform, Instagram is the most prevalent one, not only because of its reach and the abundance of shoppers, but because it is also the one where the focus of people is on watching the visuals, and as such, the visuals of the products of businesses blend in easily, oftentimes clicked by Instagrammers just as regularly as other posts, bringing them to the page of the business. But it is never enough to just attract a potential customer, or even to get them to buy a product or two from the business. No, a business grows when this potential customer becomes AND stays their follower for a long, long time, thus playing a small part in the business’ Instagram Growth. Now, for the customer(s) to remain connected with the business, they need to actively connect with the customers, they need to engage the customers and make them a part of their Instagram page. This is how you engage your audience. This is facilitated by the promotions and events that happen on the Instagram Page with the support of Social Media Management. This Social Media Management is done with the help of Social Spil which helps in promoting the Online Marketing of the business, of which Social Media Market takes a big chunk.
Getting on point, however, even all of the Social Media are not equal, and Instagram requires the most effort and time spent on it, because it provides the highest potential for improvement and to engage your audience, as the Instagram growth of a business rises, so does the Online Sales of said business, and as such, the money and time spent on the Online Marketing gives desirable results. This money, time, and effort are spent productively when it is used to connect the audience with the product. Creating promotion events for their products, and then creating offers especially for their followers, makes their audience understand the benefits they are availing. By uploading regularly on Instagram Stories, and playing Q&A with the audience helps in conveying to the audience that their say matters and that they also had a hand in creating the final product. As such, the audience knows that the final product is going to pass the perimeters that they wanted it to and that it would cater to their needs. Taking feedback from the audience, and then implementing the worthwhile changes while also giving the credit for the changes to the particular audience member involved, makes the audience understand that they are not getting neglected or rolled over by the business, but that they too are helping make something new, for themselves and many others.
All of this is empowered and supported by Social Spil, which helps in deciding the best stories to put on Instagram, the best offers and promotion to put on the page, that will lead to Instagram Growth, while at the same time ensuring that neither the audience nor the business is getting a raw deal out of these offers. The Instagram page also needs to have an optimal balance between the business’ products and the interesting stories that just peripherally touch upon the business. Audiences follow an Instagram page if they find themselves intrigued by it and like scrolling it, too much promotion, and only the first few posts ever get noticed by most audience members, and then too, most of the audience opt to get away from the Instagram page. Here, the Social Spil helps in determining the best ratio between products and stories, which, while taken as 80/20 – with 20 percent for the product placement – in a general case, varies between businesses, along with the fact that the stories that are on Instagram posts, while only peripherally, have to touch upon the product, otherwise the theme of the product and the purpose of the page might get lost somewhere, for good.
In conclusion, the businesses need to keep their audiences engaged, not just so that they can make more and more sales in the presence, but also create an audience base that will provide more lucrative profits in the future. This way to engage your audience, it has to feel natural to the audience so that they don’t get intimidated or bored by it while remaining interested and supportive throughout, and such a combination of Social Media Management to promote Instagram Growth becomes convenient and easier to implement when helped along by a service such as the Social Spil, which not only ensures that the audience is getting the best out of the business, but that the business does not stretch itself too far either, ensuring a win-win situation for both the parties.
On the topic of how to set up your business online, while fundamentally similar to an offline, contact business, is also very different in many aspects. First of all, it doesn’t take up physical space, other than the desktop computer or the laptop being used for the initial process. Since everything is digitized, it also doesn’t take any physical effort to run the business. But the major aspect of Online Business is that in these times, it is a need, more than a want. Businesses, to maintain profits, have to turn towards the Digital, because a majority of the population, especially the younger generation of shoppers, have already gone the online route.
Gone are the days when people had to meet other in-person to perform the exchange of goods and/or services. Now, Online Sales contain a hefty amount of the total sales of many, if not most businesses. Since the online potential is so high, people who run businesses need to have the know-how of Digital Marketing and how to sell their products or service online. While Digital Marketing may be a broad field upon itself, its major part is devoted to Social Media Marketing, as that is the portion where a majority of internet users spend a huge amount of their online time. Since Social Media – whether it be the shopper destination, visually appealing Instagram, the opinion place, ad-chamber Twitter, or a mixture of the two, Facebook, along with many others – gives enough space for businesses to bloom or doom themselves, businesses need to be smart on how they go about making this transition to the Digital world.
In order to set up a business online, it is important to note that a wrong caption, or an incorrectly executed ad, and the Social Media platforms give just enough rope for businesses to hang themselves, and with how big the Social Media Market is, it doesn’t even make a dent in the setup. As such, businesses, more often than not, need the help of experts who are well versed in traversing the online world, and have the know-how of Digital Marketing generally, and Social Media Marketing specifically, needed to help the business establish its foundation for starting with Online Sales, of which Social Media Sales is a large component. Social Spil comes into the picture here, not only offering expert advice and guidance but also giving the help of the right tools needed to take the business online. Social Media especially, plays the make or break game for beginners, and as such, Social Spil helps them navigate through the treacherous initial stages of setting up their online business. This way, the businesses, now present online, can make full use of the various Social Media, to increase their Social Media Sales and in turn, give a boost to their Online Sales, turning their transition to the digital into a profitable venture. Social Spil also helps the businesses in getting up to speed and learning the ins and outs of Digital Marketing themselves, so that the businesses can – with a steady pace – get on their own two feet, so to speak, and expand upon and boost their online presence, so that they do not face many difficulties when they are faced with minor obstacles in Social Media, or online, in general.
In conclusion, business turns to the online because more often than not, they see the profit that is present along with the danger in the online. So, when planning to set up your business online- follow the saying, ‘nothing ventured, nothing gained’. Businesses turn to Online to invest their money and effort into creating Online Sales. With the help of Social Spil, the businesses can protect themselves from many dangers that plague the beginners and the foundation setters of online business, thus creating a solid online presence and gaining enough that they can expand upon their first online investment. Social Spil also helps these businesses, not only by providing guidance and expert service but also by helping them learn the skills that are vital for maintaining and enhancing the various business’ online presence, instead of always relying on outside sources for maintaining profits in Social Media Sales and Online Sales. This way, businesses can strive in the Digital platform, without facing losses and having to return the offline business, and able to work forwards, catering to an ever-widening target audience, which has enough interest to go around all available online businesses, without one business suffering at the expanse of the other.
Organic growth vs Bots has been an on-going debate that has started from the time the first person started Instagram Marketing. It doesn’t have a firm, clear winner because like every other debate, there are good and bad points to either of these things. At its core, it is simply a matter of perspective, and the needs and wants of the individual or business that has turned to Instagram for marketing and sale of their product. As such, we need to take a look into the inside process, into how the Bots work and when is there the need for the Bots, and when should an Organic Growth be promoted for the Instagram page.
Whenever someone starts out on Instagram, they want to have the biggest reach possible. While this may sound good in theory, the implementation and results are not practical for a starter if the business or person waits for an Organic Growth. At the start, a business depends on Instagram ads and word of mouth. As people like a page, they share their interests with others, and their reach grows. Similarly, Instagram ads attract those Instagrammers who might have liked the page had they known of its existence, and as such, based on research that is helped along by Social Spil, businesses pitch their products to people who might be interested. The other organic method is of promoting the Instagram page on other social media, and as such attracting potential customers from there.
However, all of this is a fairly slow process, not only because this Instagram Growth doesn’t have an active amplifier, but also because these passive steps only provide steady and limited growth. On the other hand, Instagram bots are the solution that most businesses look towards when they are starting out. They want to spread the word and for that people need to know their authenticity. While this authenticity may be slow to develop organically, with the help of Instagram bots, and the Bot Likes and Bot Follows, a business’s page, even while starting out appears to have good credit, and as such, attracts and holds the attention of more and more of their target audience.
This practice enables the business to actually gain real-time followers instead of just bots, and as such, supports the actual sale of their product. While all of this might seem to show Bots in a great light and show them as having an advantage over the Organic Growth, Instagrammers these days have become more aware of the presence of Bots on various Instagram pages. As such, if the audience feels like the Instagram Growth of a page didn’t happen organically, they will search the various Instagram posts in order to determine how many and to what extent, the post has been decorated with Bot Likes, and how much of the following of the page is due to Bot Follows. The presence of Bots, more often than not, is a major turn-off for most Instagrammers, and as such, may result in a decline in the Instagram Growth of a page.
All of this means that there is a combination of both techniques needed by a business in order to thrive. This combination is easier to obtain and maintain by taking help form companies such as Social Spil so that there is an apt combination of Instagram Bots at the beginning, enough to attract shoppers and casual Instagrammers, but not enough that it is the only thing getting highlighted and as such, actually deters potential customers from getting involved with the business and following the Instagram page. The Instagram pages may start out with some Bot Likes and Bot Follows, but Social Spil is needed to make sure that the further the page goes, the more Organic Growth it has. Social Spil is also needed to ensure that the Bots do not go out of their way to populate a post with Bot Likes when the page has already gone to become big enough to attract customers on its own.
At a certain point, the strings of the Bots need to be cut, and Social Spil ensures that the process of Instagram Growth transitionally smoothly from Bot-induced growth towards an Organic Growth. The more seamless the transition, the better are the chances of the Instagram page, of getting an audience and potential followers to come to their page, browse along with it, and actually join their group of followers, thereby replacing the Bot Follows with real-life, potential customer followers.
Instagram is the most famous social media platform, in terms of reach and advertising. That is because the social culture on Instagram attracts all sorts of shoppers and helps in boosting Online Sales. But that is not all there is to Instagram Marketing. Instagram Ads, which pop up while scrolling – and are just about always geared towards the interests of the individual using the app – assist and support the various pages that associate with different businesses by directing the app users towards the specific products. These Instagram Ads often have a really attractive and appealing description, without actually pushing the product or service towards the Instagrammers, appealing to their sense of Instagram culture. Since Instagram has hundreds of millions of daily users, the Instagram Sales that are generated from these ads constitute a large portion of the total Online Sales of a product or a service. Instagram is also based on reality, as far as the selling of various products is concerned. While different sorts of filters are used to change the look of things, and different effects are used to enhance the displayed product, the product is still based in reality, and as such, is actually within reach of the Instagrammers, instead of being just an unreal dream.
Social Spil comes into the picture here as it provides different sorts of services, services related to Online Sales, and being more specific, Instagram Sales. Social Spil helps the businesses in determining the outlook and the positioning of their product. Deciding the best filter, one that enhances the product but doesn’t change it completely, deciding the best caption and information to place along with their product, helping with the editing tools that bring out the best and most professional-looking photos of the product or service, all these and much more require the help and guidance of experts who have sufficient knowledge and experience to give towards these businesses. The most important thing regarding these ads, other than there appearance and description, is the hashtags that the Instagram ad is using, along with the location tag that is being used.
For products like clothes and accessories, the hashtags that include the name of a famous and authentic brand automatically attract a lot of Instagrammers towards it, the decision for which can be helped along by the research that Social Spil brings to the table. For different services, on the other hand, whether they are travelling, vlogging, reporting, and others, the location tags matter a lot more. If the visual being displayed in this advert is unusual, impressive, eye-catching, or any combination of these three, then automatically an Instagrammer will follow along with the Instagram Ad and reach the main page of the business. Apart from helping with the quality of the visuals, Social Spil also helps here, making the business’s page more appealing, so that the Instagrammer stays and browses on it for a longer time. Longer time means a better conversion from potential buyers to actual buyers and as such, the Instagram Sales rise. Consequentially, this form of Instagram Marketing, whether it is relating to the products or the services, leads to a bigger chunk of business being added to the Online Sales for these businesses.
In conclusion, Social Spil provides the tools, but it also provides the tried and tested methods. The methods with which the businesses are not just able to keep themselves afloat, but also able to establish themselves inside the advertising market of Instagram. This helps them go further and get better than their contemporaries, since, while Instagram might not boast about having the most daily users out of all of the Social Media Networks, it certainly has the best of the shoppers, whether it be in quality or quantity. And since many of these shoppers are not regular shoppers who chose the first thing they see, but are critiques of the highest order, always trying and changing multiple things and being on the quest of new and attractive things, they push these businesses out of their comfort zones and into upping their game, so to speak. Without the continued and increasing presence of Instagram Shoppers in their Online Sales, assisted by the Social Spil, many businesses would cease to develop further, becoming stagnant in their beliefs that what they are selling is enough for everyone, and as such will stop making better and better products and providing better services, not just hampering their profits, but also impeding with the creativity still present in them.
Hashtags are the basis of Social Media these days. When someone needs to convey something, they make use of hashtags, instead of just providing a written description. That is because hashtags are eye-catching and since the tags themselves lead to different Social Media posts, they help people, businesses, and customers both, in expanding their network and create new ways of communicating with people. Hashtags Marketing has been an integral part of Instagram for a while now, as the Instagram Hashtags when used wisely and judiciously, help in the Organic Growth of businesses on Instagram.
Hashtags are especially important because they are the decision-makers as to what the Instagrammers are going to follow at the moment. The trending hashtags, which more often than not, are started by a famous Instagram influencer, directly draw the interests of Instagram Shoppers and indicate the way the wind is blowing. Hashtag Marketing, in a specific manner, is aimed towards these trends. Businesses can make use of these Instagram trends, by linking their product with the current trend, to extend their reach to a wider audience. This way, the business can gain a huge number of followers, many of whom follow the Instagram trend waves and make purchases from the business. Social Spil is a huge help here, enabling the businesses in keeping track of the individual short term, current trends, so that the businesses can make adjustments to roll with the trends, instead of presenting a product that goes against the trend and, may make them suffer losses. This way, even when the trending Hashtags change, the Hashtag Marketing knowledge that Social Spil provides these businesses enables them to keep up with the current trend.
There is also another avenue to the Hashtag Marketing, one which uses Hashtags for Growth, and is part of the long term, Organic Growth of business. This part refers to the hashtags which trend on a general basis. The hashtags for clothes, for accessories, for services, for properties, for visuals, and many more, which serve the general purpose of explaining the visual in more than simple words, are used in thousands if not millions of other posts, to the extent that many times, Instagram shoppers make use of hashtags to search for the things they want to purchase. This way, when Social Spil helps a business in choosing the correct and most-appealing hashtags for their products, it not only helps in giving an accurate and attractive description of the product but also in helping the business display their products, whenever shoppers search for the suited hashtags. This process, while slow and gradual, helps in the Organic Growth of businesses.
Hashtags also correlate to themes, and more often than not, these hashtags can target the business’ target audience more effectively with the help of their prescribed theme, than business will be able to do with the help of Instagram Ads by themselves. Apart from that, they play an equal part in directing an Instagrammers’ attention towards the Instagram page of a business, as much as the Instagram Ads do.
There is one downside to the hashtags though. While there is no specified number, for the number of hashtags that can be attached to an Instagram post, hashtag spamming, more often than not, leads to a major decline in sales of a product. That is because spamming leads to saturation, to the point where a potential customer is not able to decide if the hashtag is trying to describe the product shown, or if it is present just to reach a wider audience. The other aspect is, when a customer searches for a particular Instagram hashtag, he/she is expecting results that correspond with this hashtag. When a business’ product is displayed with the desired hashtag but does not show the relevant product, the customer may very well flag the business, sometimes just as a memory, or more often than not, blocking the Instagram page, believing it to be a spammer instead of a legitimate business page. Social Spil helps businesses circumnavigate this, by helping them make careful choices for their hashtags, not too many, not too many, and not the ones which are not related to either the product, the business’ or the business. Social Spil also helps the business’ in integrating long term trending hashtags with current trends, to give a product which has Hashtags for Growth and promotes the Organic Growth of the business.
In conclusion, hashtags are very beneficial when they are used in the manner they are intended for, the business can and should become creative, but not without maintaining the policy of quality over quantity, escaping the route of hashtag spamming all this while.