Social Media Marketing – 8 Reasons Why Businesses Should Choose It
It is not an exaggeration when someone says that Social Media is the best source of Marketing in the current time. While the some may disagree, the many of those naysayers have moved with the current times, and along with the current generation that thrives on Social Media there are ample reasons to believe that Social Media is currently the best source of Marketing. 8 of the (many) reasons are listed below:
1) Social Media Marketing is a Display of Authenticity
Social Media helps businesses in carving their niche, in displaying their product in the fashion that they want, as opposed to the try generic posters that are used by businesses or offline promotion. This way, even the customers start to relate a product with the brand and business they remember, instilling in them a feeling of loyalty towards the brand.
2) Use of experts
Social Media can be used by businesses to help promote their product with the help of experts. A product supported by a Social Media Influencer is a prime example of exemplary Social Media Marketing.
3) Understand the audience
The various tools available on Social Media allow experts as well as newcomers in gaining an understanding of their target audience. Even those who do not have any idea of how to use these tools can gain the services of organizations like Social Spil to understand the behavior of their consumers, by reading the tweets, the status updates, and more, the business gain a better idea about a potential customers’ interests, his/her hobbies, their preferences and what kind of products they look for and want to buy.
4) Relationship with Customers through Social Media
A business which is active on Social Media, and interacts regularly with its’ customers, builds an unbreakable bond with these customers. By answering questions, responding to queries and even sharing with customers the content that is relevant to them, and also by sharing interests with the customer.
5) Instagram Marketing
Instagram is a major part of the Social Media Marketing segment, as it contains a greater number of potential shoppers than any other Social Media platform. Shoppers turn to Social Media because they want to experience the different visuals of what they want, to make a purchase decision. The businesses that run their Instagram Marketing properly, cater to the wishes of Instagrammers, by providing them with the relevant ads and hashtags to build bonds with these shoppers and have them follow the business on Instagram, thus ensuring the growth of the business on Instagram while also amassing substantial profits from Instagram Sales.
6) Customer Service
Social Media is a vast platform. Here, there is an abundance of customers who are looking for their desired products among the sea of thousands if not millions. When a business brings these people towards them, the business can provide various promotions and offers to these shoppers to build relationships and gain their following. This following is substantially more loyal as long as the business caters to the interest of the customer. That’s because the customer can give direct feedback to the business, and since businesses have experts who help with maintaining the feedback system, no complains and suggestions of customers go unheard, making the customer happier.
7) Organic Growth through Social Media Marketing
When a business shows Instagram Growth, its potential becomes higher and higher. A carefully cultivated and maintained an Instagram presence, along with the Social Media presence on other platforms, is the key to Social Media Marketing, and with the growth in Social Media Marketing, the overall scenario of Online Marketing itself shows significant growth. This Organic Growth, built with the help of the initial help of experts such as those from Social Spil, and then consequently, building relationships with the customer base, is beneficial for the business involved since it does not show any adverse effects and has the potential to truly reach high.
8) Stable Industrial Presence
One various Social Media Platforms, whether they are Facebook, Quora, Instagram, Twitter, or any other, responding to queries and answering questions leads to businesses establishing a stable presence in their field. With time, these queries and answers start appearing on other Social Media Channels, as well as start getting displayed when people make similar searches through search engines. This sort of passive strategy in Social Media Marketing truly benefits the business involved, especially when these answers get shared and retweeted and thus, become open to a wider audience.
Instagram Marketing- The Do’s & Don’ts Businesses Need to Know
Instagram Marketing is neither simple nor is it easy. A lot of thought goes into making Instagram Marketing the biggest aspect of Social Media Marketing, and in turn, gathers the best customers and the most profits out of Instagram Sales. This means that there is always a list of things, discovered through trial and error, that a business needs to keep in mind to promote Instagram Growth of themselves, while at the same time avoiding all of the pitfalls that come while doing business on Instagram. Lets’ take a look at this series of Do’s and Don’ts:
Do’s
1) Instagram Marketing and Regular Posting
On an Instagram business account, regular posts are a must to create a brand presence and expand the reach of the business. A semi-active, or an inactive Instagram account makes customers think that the business is not putting forth the effort, and as such, it is even worse than the total absence of an account.
2) Consistency in the look
The Instagram page needs creativity and uniqueness, but that doesn’t mean that it can move between themes and topics. Consistency is needed, one which ascribes to a particular aesthetic, because customers who have visited the Instagram page expect a certain visual while scrolling. Social Spil helps in getting into the research and determining the best aesthetic.
3) Including followers in promotions and events
For the business to show Instagram Growth, their followers need to feel that they are a part of the business. Getting them involved in various events with prizes, or running contests over Instagram posts for them, helps in promoting Instagram Growth, and increases the chances of more followers opting to buy from the business.
4) Instagram Stories
Instagram Stories act as a change to the page, showing new and creative ideas, interacting with the followers directly, and in helping to push new changes and developments for the business. The more important parts of Instagram Stories can be ably handled by making use of Social Spil to determine the best content to share with the followers.
5) Using the hashtags
There is no certain limit to the hashtags that a business uses. While sometimes these seem a bit too much, but if used with the help of something like Social Spil to use the most appropriate, descriptive, and appealing hashtags, Instagram Marketing gives great dividends. A proper description of a product with hashtags not only interests the customers but clicking on these hashtags brings the customers to even more products of the business.
Don’ts
1) Don’t use Instagram Marketing for promotion only
Instagram Growth is directly linked to how much people relate to a page. If there are too many posts of the products, then only most regular and loyal shoppers will remain attached to the page. Instead of spamming new products every hour, the businesses need to consult with a service such as Social Spil, to add a more human element to the page, adding stories, and sharing among users.
2) Don’t forget captions and don’t spam hashtags
These two go hand in hand. If a great Instagram post doesn’t have a good enough caption on it, then it might as well not be there. People first look at the caption to get a fair idea of the product and then they look at the hashtags. The absence of a caption sometimes leads to the followers leaving the page without even browsing the hashtags. Similarly, while as stated above, there is no actual limit to using the hashtags, they have to be relevant and relating to the message that is being conveyed, whether it is a message about the business, a message about the product, or even a social message. Just spamming hashtags – a technique that is never recommended by Social Spil and can even be prevented by taking the help of their services – is likely to result in people treating the Instagram Page as spam, and the Instagram Growth quickly becoming negative. This leads to many businesses giving up on getting any Instagram Sales, and washing their hands off of Instagram Marketing and sometimes, even the whole Social Media Marketing, missing out on a majority of their sales.
3) Not addressing feedback from Instagram Marketing
Sometimes, the businesses go along with their planned marketing strategy, irrespective of the feedback, and critiques that they receive from their customers and followers. This leads to the businesses moving away from their target audience resulting in a negative Instagram Growth and decline in Instagram Sales. This pitfall is also avoidable to a large extent, by making use of Social Spil to create a system that helps in taking invaluable feedbacks and integrating them into the business.
Instagram Sales And How They Can Increase Your Online Returns
Instagram is the most famous social media platform, in terms of reach and advertising. That is because the social culture on Instagram attracts all sorts of shoppers and helps in boosting Online Sales. But that is not all there is to Instagram Marketing. Instagram Ads, which pop up while scrolling – and are just about always geared towards the interests of the individual using the app – assist and support the various pages that associate with different businesses by directing the app users towards the specific products. These Instagram Ads often have a really attractive and appealing description, without actually pushing the product or service towards the Instagrammers, appealing to their sense of Instagram culture. Since Instagram has hundreds of millions of daily users, the Instagram Sales that are generated from these ads constitute a large portion of the total Online Sales of a product or a service. Instagram is also based on reality, as far as the selling of various products is concerned. While different sorts of filters are used to change the look of things, and different effects are used to enhance the displayed product, the product is still based in reality, and as such, is actually within reach of the Instagrammers, instead of being just an unreal dream.
Social Spil comes into the picture here as it provides different sorts of services, services related to Online Sales, and being more specific, Instagram Sales. Social Spil helps the businesses in determining the outlook and the positioning of their product. Deciding the best filter, one that enhances the product but doesn’t change it completely, deciding the best caption and information to place along with their product, helping with the editing tools that bring out the best and most professional-looking photos of the product or service, all these and much more require the help and guidance of experts who have sufficient knowledge and experience to give towards these businesses. The most important thing regarding these ads, other than there appearance and description, is the hashtags that the Instagram ad is using, along with the location tag that is being used.
For products like clothes and accessories, the hashtags that include the name of a famous and authentic brand automatically attract a lot of Instagrammers towards it, the decision for which can be helped along by the research that Social Spil brings to the table. For different services, on the other hand, whether they are travelling, vlogging, reporting, and others, the location tags matter a lot more. If the visual being displayed in this advert is unusual, impressive, eye-catching, or any combination of these three, then automatically an Instagrammer will follow along with the Instagram Ad and reach the main page of the business. Apart from helping with the quality of the visuals, Social Spil also helps here, making the business’s page more appealing, so that the Instagrammer stays and browses on it for a longer time. Longer time means a better conversion from potential buyers to actual buyers and as such, the Instagram Sales rise. Consequentially, this form of Instagram Marketing, whether it is relating to the products or the services, leads to a bigger chunk of business being added to the Online Sales for these businesses.
In conclusion, Social Spil provides the tools, but it also provides the tried and tested methods. The methods with which the businesses are not just able to keep themselves afloat, but also able to establish themselves inside the advertising market of Instagram. This helps them go further and get better than their contemporaries, since, while Instagram might not boast about having the most daily users out of all of the Social Media Networks, it certainly has the best of the shoppers, whether it be in quality or quantity. And since many of these shoppers are not regular shoppers who chose the first thing they see, but are critiques of the highest order, always trying and changing multiple things and being on the quest of new and attractive things, they push these businesses out of their comfort zones and into upping their game, so to speak. Without the continued and increasing presence of Instagram Shoppers in their Online Sales, assisted by the Social Spil, many businesses would cease to develop further, becoming stagnant in their beliefs that what they are selling is enough for everyone, and as such will stop making better and better products and providing better services, not just hampering their profits, but also impeding with the creativity still present in them.
Hashtags – A Look Into Their Importance And Their Benefits
Hashtags are the basis of Social Media these days. When someone needs to convey something, they make use of hashtags, instead of just providing a written description. That is because hashtags are eye-catching and since the tags themselves lead to different Social Media posts, they help people, businesses, and customers both, in expanding their network and create new ways of communicating with people. Hashtags Marketing has been an integral part of Instagram for a while now, as the Instagram Hashtags when used wisely and judiciously, help in the Organic Growth of businesses on Instagram.
Hashtags are especially important because they are the decision-makers as to what the Instagrammers are going to follow at the moment. The trending hashtags, which more often than not, are started by a famous Instagram influencer, directly draw the interests of Instagram Shoppers and indicate the way the wind is blowing. Hashtag Marketing, in a specific manner, is aimed towards these trends. Businesses can make use of these Instagram trends, by linking their product with the current trend, to extend their reach to a wider audience. This way, the business can gain a huge number of followers, many of whom follow the Instagram trend waves and make purchases from the business. Social Spil is a huge help here, enabling the businesses in keeping track of the individual short term, current trends, so that the businesses can make adjustments to roll with the trends, instead of presenting a product that goes against the trend and, may make them suffer losses. This way, even when the trending Hashtags change, the Hashtag Marketing knowledge that Social Spil provides these businesses enables them to keep up with the current trend.
There is also another avenue to the Hashtag Marketing, one which uses Hashtags for Growth, and is part of the long term, Organic Growth of business. This part refers to the hashtags which trend on a general basis. The hashtags for clothes, for accessories, for services, for properties, for visuals, and many more, which serve the general purpose of explaining the visual in more than simple words, are used in thousands if not millions of other posts, to the extent that many times, Instagram shoppers make use of hashtags to search for the things they want to purchase. This way, when Social Spil helps a business in choosing the correct and most-appealing hashtags for their products, it not only helps in giving an accurate and attractive description of the product but also in helping the business display their products, whenever shoppers search for the suited hashtags. This process, while slow and gradual, helps in the Organic Growth of businesses.
Hashtags also correlate to themes, and more often than not, these hashtags can target the business’ target audience more effectively with the help of their prescribed theme, than business will be able to do with the help of Instagram Ads by themselves. Apart from that, they play an equal part in directing an Instagrammers’ attention towards the Instagram page of a business, as much as the Instagram Ads do.
There is one downside to the hashtags though. While there is no specified number, for the number of hashtags that can be attached to an Instagram post, hashtag spamming, more often than not, leads to a major decline in sales of a product. That is because spamming leads to saturation, to the point where a potential customer is not able to decide if the hashtag is trying to describe the product shown, or if it is present just to reach a wider audience. The other aspect is, when a customer searches for a particular Instagram hashtag, he/she is expecting results that correspond with this hashtag. When a business’ product is displayed with the desired hashtag but does not show the relevant product, the customer may very well flag the business, sometimes just as a memory, or more often than not, blocking the Instagram page, believing it to be a spammer instead of a legitimate business page. Social Spil helps businesses circumnavigate this, by helping them make careful choices for their hashtags, not too many, not too many, and not the ones which are not related to either the product, the business’ or the business. Social Spil also helps the business’ in integrating long term trending hashtags with current trends, to give a product which has Hashtags for Growth and promotes the Organic Growth of the business.
In conclusion, hashtags are very beneficial when they are used in the manner they are intended for, the business can and should become creative, but not without maintaining the policy of quality over quantity, escaping the route of hashtag spamming all this while.
